Discover how vinyl decals are used on walls, windows, and fleets to promote business marketing efforts and strong brand identity.
At its most simple, a decal is a design or photo printed on a special paper, meant to be transferred onto another surface (like metal or glass). But the impact that a well-designed decal can have on a business is anything but simple! Decals can be versatile tools in a business’s toolbelt, strengthening their branding, transforming storefront and fleet aesthetics, and increasing their advertising reach. In this article, we’ll break down the best ways to implement decals in your business to create impressive growth and success.
Let’s start by diving into a deeper understanding of what decals really are. While many people use the term “decal” and the term “sticker” interchangeably, there are several key differences that are worth noting. When compared to standard stickers, decals are considerably more durable and better-suited for long-term use; they’re made of three layers: a paper backing, vinyl material, and a protective top layer. They’re more frequently chosen for outdoor applications because of this increased durability, making them a great choice for decals on storefronts, fleet vehicles, and other industrial circumstances. Stickers, however, are less durable and as such are generally used for indoor, temporary, or casual applications.
As mentioned, decals can be used in a variety of locations for a variety of purposes. They’re seen most commonly on walls in commercial spaces, on storefront windows, or on commercial vehicles. Each use may differ slightly in application or quality, but overall, decals are the go-to choice for commercial advertising design.
As a powerful design and marketing tool, decals can be leveraged in several ways to improve your business aesthetics and marketing reach. Because decals are highly customizable, they’re a great vessel for showcasing your business’s branding in a visually impactful way, whether it’s on the exterior of a company vehicle, the interior of your store or office, or the windows of your physical storefront. Businesses (especially those with physical locations) that aren’t utilizing vinyl decals in their marketing efforts are truly missing out!
It stands to reason that as a multi-faceted design product, decals come in many shapes and forms. If you’re a business owner looking to decide on the best decal for your business goals, understanding your options is an important first step.
Wall decals and graphics are used on the interior walls of a building to add visual interest, convey brand messaging, and even improve building navigation. Many companies opt to install inspirational vinyl graphics in their offices that are consistent with their brand messaging, aiming to enhance the workspace and boost employee morale. In large, corporate spaces, wall decals might be used to identify rooms or departments or guide visitors to certain locations using arrow decals. Companies with retail locations may invest in wall decals to align the ambiance of their sales floor with their brand personality. Ultimately, this ulta-customizable design option is the perfect choice for transforming an interior space to meet your specific business needs.
Similarly to wall decals, wall wraps are applied to the interior walls of a building to create visual interest and make an impactful design statement. Wraps are large-scale, often covering entire walls, and are a great way for businesses to transform their space in a powerful and cost-effective way.
Window decals and graphics are most commonly seen on the exterior windows of physical business locations, and can display branding and promotional information designed to convince passersby to give the shop a visit. This form of vinyl decal is a favorite of store owners who appreciate the freedom it allows them to swap designs easily and stay up-to-date with promotions, seasons, new offers, and more. Most window decals still allow visibility to the outside from the interior of the store, meaning that the building’s exterior can be eye-catching and exciting without distracting from the customer experience when inside.
Fleet vinyl decals are an underrated option for marketing a local business. Well-designed fleet graphics increase your brand visibility and are a cost-effective form of marketing at a one-time flat cost, as they turn every drive and outing into a mobile advertising opportunity. Potential customers may gain exposure to a brand and its services by seeing a fleet vehicle on the road, and that brand is effectively building trust and credibility from the very first touch point.
Regardless of type or location, decals act as ever-present advertisements, strengthening brand credibility and allowing for brand exposure even when employees and brand representatives aren’t around or actively promoting a business. Decals often allow for a wider local audience to be reached, and, when well-designed, can be highly effective at establishing a business as an industry leader in their community.
Vinyl decal graphics are easily customizable and offer endless design possibilities, allowing businesses to create spaces that are perfectly aligned with their business goals and brand identity. Spaces become more inviting, and visual messaging can change and shift with new offers and new seasons.
Unlike many other marketing strategies, vinyl decal design and application has a low initial investment and often only require one upfront payment. They’re a great design and marketing choice for businesses of all sizes and budgets, and tend to have great returns thanks to their ability to advertise constantly!
Decals made with high-quality materials are designed to last several years and withstand weather conditions that may cause regular wear and tear to the exterior of a building. Their trademark durability only reinforces the cost-effectiveness of the option, saving you from frequent maintenance or replacement costs.
After examining all of the different uses for vinyl decals in a business setting, it’s easy to see why so many business owners opt to incorporate wall decals, window wraps, and fleet decals into their branding strategy. They’re a cost-effective, durable, and aesthetically pleasing way to attract new customers, build brand recognition, and promote enticing offers.
Here at Team Acme, we’ve seen firsthand the impact that well-designed decals have on the growth and reputation of our business clients. We’re confident in recommending decal design and installation to any local business owner looking for a competitive advantage in their market, an aesthetics boost, or increased brand credibility. If those results are what you’re looking for, our experienced team of experts is ready to bring your design vision to life on your walls, windows, and vehicles. With 12+ years of experience in quality wrap installation, we’re excited to be part of transforming your marketing and design efforts. Reach out to us today to get started!
Q: What is the difference between a decal and a sticker?
A: While decals and stickers are both adhesive graphics, they differ in use case and durability. Decals are larger, more durable (with a protective top layer), and used for more long-term application purposes like windows, vehicles, or walls. Stickers are generally smaller, less durable, and meant for more short-term use.
Q: Can wall decals be removed easily without damaging the wall?
A: Yes, wall decals can be removed safely without damaging the surface on which they were applied. However, proper techniques must be used, and we highly recommend having a professional (like our experts at Team Acme) take care of vinyl decal removal for you.
Q: How durable are window decals in various weather conditions?
A: High-quality vinyl decals, like the ones we use at Team Acme, are designed to last for up to several years under varying weather conditions. Decals are a great option for withstanding harsh sunlight exposure, strong winds, and other inclement weather that we might experience here in the Nevada area.
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